DJ Khaled might be the king of Snapchat but an Australian man is giving him a run for his money.
Ryan Godfrey Johnson used the weekend’s Sydney Gay and Lesbian Mardi Gras (SGLMG) to turn himself into an interactive advertising campaign.
Johnson dressed up as his unique Snapchat Snapcode as a social experiment to see how many new followers he could get on the night.
The 22-year-old set out to increase his followers by 50% which meant he would need to make 250 friends.
But he managed to gain 783 followers which far exceeded his expectations.
‘It was not some shameless stunt to see how many followers I could amass on the night purely to stroke my own ego,’ Johnson told MaleSpace.
‘We hear a lot about the negative impacts that social media has on our relationships and our ability to socialise and communicate in the real world.
‘The outfit allowed me to challenge these ideas and demonstrate the reverse — that it can connect like-minded strangers and foster new relationships between people who might have otherwise never spoken.’
Snapchat: everyone’s doing it
Johnson said ran the experiment during Mardi Gras not only because there would be hundreds of thousands of people in attendance but also because of what the festival represents.
‘Mardi Gras is a time that brings the community together to celebrate diversity, love, equality and respect,’ he said.
‘I knew that the people attending would be like-minded and the kinds of people that I’d want to be friends with in real life. It just made sense.
‘It was crazy to see such a diverse demographic of people adding me, too. Lesbians, gay guys, straight men and women, transgender people and people old and young from all over the world.
‘Everyone is welcome at Mardi Gras and I hadn’t anticipated such a wide variety of people adding me on the platform.’