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Everyone is loving this toy ad that shows a young boy dressed up as a princess

This toy company is smashing gender norms
This toy company is smashing gender norms

A toy ad has got everyone talking for smashing gender norms, showing a young boy dressed up as a princess.

The advertisement for UK-based Smyths Toys shows Oscar walk into the store and imagine what life would be like if ‘he were a toy’.

Set to the tune of Beyoncé’s If I Were A Boy, Oscar imagines all the cool things he could do if he lived at Smyths

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It sees Oscar as a spaceship….

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And riding a motorbike…

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But it also shows Oscar playing dress-up as a ‘queen of the land’.

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And people are loving it.

Using the #IfIWereAToy hashtag, fans of the advert have praised Smyths for the forward-thinking smashing of gender ideas.

 

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