A toy ad has got everyone talking for smashing gender norms, showing a young boy dressed up as a princess.
The advertisement for UK-based Smyths Toys shows Oscar walk into the store and imagine what life would be like if ‘he were a toy’.
Set to the tune of Beyoncé’s If I Were A Boy, Oscar imagines all the cool things he could do if he lived at Smyths
It sees Oscar as a spaceship….
And riding a motorbike…
But it also shows Oscar playing dress-up as a ‘queen of the land’.
And people are loving it.
Using the #IfIWereAToy hashtag, fans of the advert have praised Smyths for the forward-thinking smashing of gender ideas.
@SmythsToysUK your new advert is the best you’ve ever done! HOW CUTE!! you made the boy a queen 😍😍😍
— Penny Crayon (@RealPennyCrayon) September 24, 2016
— Jade (@FamoFunk) September 24, 2016
— Angus J Wyatt (@anguswyatt) September 25, 2016
— Little Katie (@team_cooks) September 26, 2016