Gay dating app Grindr is not only here to help you find men, it wants to help you dress well for them too.
And no, we ain’t taking about suit and tie.
Grindr’s newly launched ‘Varsity Collection‘ features sexy swim shorts, trunks, jock straps, cute tops, and more.
‘Clothing and accessories for the guy who likes to break a sweat… and always makes it to the finish line,’ says the website.
The new collection, which is a collaboration with Print All Over Me, showcases queer pop culture mixed with Greek mythology in its prints and designs.
The items are priced between $25 and $130 and the best part is the money you spent will all go to Athlete Ally, a non-profit dedicated to fighting homophobia and transphobia in sports.
‘As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally,’ said Grindr’s creative director Landis Smithers in a statement.
He added: ‘The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing.’
The website also features a look book that’s super chic and hot.
(Images from GrindrStore.com)
This is not the first time a dating app gets into selling apparel to support our community.
In May, Jack’d launched a ‘No Bullies No Bigots‘ tee to fight the toxic ‘No Fats No Fems’ notion.