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Hook-up app Hornet hooks-up with Blued to conquer global gay market

Hook-up app Hornet hooks-up with Blued
Hornet – Dating app Hornet has entered into a ‘mutually beneficial cooperation’ with Blued

Following its announcement in November that it had raised $8million(€7.6million) in investment funding, men’s dating app Hornet has now hooked up with Blued.

Based in China, Blued is the world’s biggest gay social network, with approximately 27million users (and 3million daily users). Around 80% of those are in China, but it is making a concerted effort to spread its popularity around the globe.

Hornet claims to be the world’s second largest gay social network. Although Grindr and Scruff may dominate in the US, Hornet says it is the number one network in France, Russia and Brazil.

In November, Hornet, launched in 2011 and now boasting 15million users, announced it had secured the $8million in investment funding through venture capital fund Ventech China.

statement from the company says it has now ‘entered into a mutually beneficial cooperation with Blued’.

Part of this cooperation includes Blued ‘participating in an extension of the funding round to help expand upon the momentum and growth rates Hornet has been experiencing.’

Neither company has commented on how much financial investment is involved.

‘We share a vision to bring gay apps outside of the first generation hook-up model’

‘Hornet has one of the most successful growth rates of all the gay social apps on today’s global market,’ said Geng Le, CEO of Blued in the statement.

‘We share a vision to bring gay apps outside of the first generation hook-up model, and into digital homes for the gay community.’

‘Gay apps have always been looked upon as siloed divisions of the same global community,’ said Christof Wittig, CEO, Hornet.

‘This cooperation unites Hornet’s and Blued’s shared vision, that of our respective audiences fostering growth while extending and respecting what it means to truly be a worldwide community.’

GSN has approached Hornet and Blued for further comment.

Former policeman turned tech entrepreneur Geng Le launched Blued in 2012, following the success of his Chinese LGBT resource website, Danlan.

Blued raised £18.9million from DCM Ventures in November 2014. The New York Times recently gave it an estimated value of $600million. It employs around 200 staff at its offices in Beijing.

In January, Grindr, the other best-known gay dating app, sold a majority 60% financial stake to Chinese online gaming company Beijing Kunlun Tech for $93 million.

 

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