A campaign to tackle smoking in the LGBT community won an award for multicultural excellence last month.
‘This Free Life’ targeted LGBT youth who smoke and was recognised by the Association of National Advertisers for its important anti-smoking message.
‘Smoking can damage nearly every part of our bodies… it claims tens of thousands of LGBT lives every year,’ the video states.
Crystal Albanese, Senior Manager for the ANA told Gay Star News: ‘The campaign uses credible messages from the LBGT community encouraging other members to be tobacco-free.’
‘I believe its honesty, relevancy to its target community and its creativity is why This Free Life’s “Our Story” was selected as the Grand Prize Winner in the LGBT category,’ she said.
MaleSpace take a look at nine more inclusive ads released this year from around the world:
This ad from a UK supermarket features two gay pairings in a ‘shopping basket matchmaking’ experiment.
The idea is that an ‘expert’ matches shoppers by their shopping baskets, then sends them off on dates to see if it’s a good match.
‘We are what we eat and you can tell a lot about a person from what they put in their shopping baskets,’ the matchmaker says.
The adorable gay couple go on a date at the end and one says, ‘I think I’d see Clifton again’ as they cheers with a glass of champagne.
This Australian lamb ad highlights multiculturalism and diversity at its finest.
Featuring a host of different races and cultures, the ad also includes a gay couple holding a baby, as well as famous Australian trans comedian, Jordan Raskopoulos.
‘Do you know what the best thing is about diversity? Everything!
The Swedish fashion retailer questions what it means to be ‘ladylike’ in its Autumn Collection video.
Featuring trans icon Hari Nef, amongst a sea of different types of women, the video challenges ideas of femininity and puts intersectional feminism in the spotlight.
The video closes with an adorable underwater kiss between two unidentifiable women.
Lloyds Bank (UK)
Banking giant Lloyds released this video featuring a same-sex couple proposal in slow-motion graphics.
Titled ‘For Your Next Step’, the ad highlights important life milestones, including the birth of a child, first day of school, wedding proposal and a funeral.
‘This is real life, but none of us are standing still. We are all about to take the next step’
The #SmileWithPride campaign from Colgate featured an ad of two men moving in together.
The first ad of its kind in Mexico featuring a same-sex couple shows them moving a couch up a flight of stairs and running into an older man with his grandson.
The couple look concerned the old man might be homophobic, but he just says ‘Welcome’ and offers to help the couple move their furniture in.
The commercial came about just weeks after the Mexican president proposed revisions to allow same-sex marriage.
This groundbreaking ad from eBay in India showcases a same-sex marriage proposal accompanied by a voiceover that says: ‘The only thing the ring sees is the love in my eyes.’
The ad, entitled ‘Things don’t Judge’ challenges Indian stereotypes and points towards a more progressive idea of India.
The tagline, ‘Let people say what they want to’ encourages people to be free to be themselves.
Tylenol’s ad asks the question, ‘When did you first fight to be considered a family?’
The video then portrays various different types of families, including a lesbian couple at a prom and a gay couple holding a baby.
The hashtag #HowWeFamily encouraged people to post photos of their unique families.
Progressive alcohol brand Absolut have featured an ad with a trans leading character.
‘Then I turned around and saw Dave, only it wasn’t the Dave that I remembered. He told me his name was Darla now,’ the voiceover states.
The video highlights the struggle trans people face when having to continually come out, but also the acceptance when friends embrace their true identity.
Special K (Australia)
‘What if we tell that little voice inside of us that we’re not good enough to shut up?’
Another empowering video for women, the ad for a brand of cereal, takes a look at embracing your own body and accepting the things you can’t change.
At the end of the video, the camera cuts to two women kissing and tells women to ‘proudly own it all’