It’s taken a long time, but businesses have finally learned that featuring LGBT people are good for business.
It was only last year when Microsoft’s UK Chief Marketing Officer Phillipa Snare said she had no idea why ice cream company Ben & Jerry’s advertised to the gay people.
She said: ‘Do you think ice-cream has got an interesting voice in gay marriage? I find that a bit of a struggle. I don’t understand why Ben & Jerry’s have even gone there.’
But it turns out the computing giant has changed, as a new festive clip shows.
In the ‘Art of Harmony’ campaign, trans teen Jazz Jennings are among the participants to express a message of peace, love and inclusion.
Also included is Zea Bowling, a seven-year-old who stood up to a homophobic preacher with a rainbow flag.
Zianna Oliphant, who addressed race to Charlotte City Council, Bobby White, the Florida police officer who played basketball with youths, West African refugee Hawa Diallo, Mona Haydar, who invited people to come ‘ask a Muslim’, and Christopher Catrambone, who launched a search-and-rescue group for migrants.
‘We knew it’s been a rough year and people have been exposed to a lot of challenging issues,’ says Microsoft VP Kathleen Hall.
‘We hope this gives people some positivity and hope in the season which is what it should be about.’