Tom Of Finland, about the gay fetish artist, is set to be the biggest Finnish hit ever.
And to help with the film advertising campaign is something no other film marketing team has ever done before.
A total of the 19 biggest names in Finland have dressed in leather and kink wear to promote the biopic, including Eurovision star Krista Siegfrids and celebrity chef Hans Välimäki.
The late fashion designer, Teri Rivet, has also been immortalized in the beautiful black-and-white shots.
Others who have got involve include politicians like former US ambassador Bruce Oreck.
The film premieres on 24 February.
Take a look below: