Tennis legend and global brand ambassador Rafael Nadal is the shining, sporting face of Tommy Hilfiger’s Tailored campaign for Fall 2016 – and he’s wearing a few more clothes than we’re used to seeing him in for the brand.
The campaign places emphasis on the versatility and moveable nature of the Tommy Hilfiger Tailored and THFLEX: Rafael Nadal Edition collections. Hence, Nadal is seen in three different occasions to show how flexibility and comfort are guaranteed no matter the active demands of a man’s lifestyle.
The super slick campaign was shot in Palm Springs, California, by photographer Mikael Jansson and styled by Sean Spellman. Whilst the campaign’s narrative focuses on three universal moments ‘Down Time’, ‘On the Road’ and ‘Strictly Business’.
The three scenarios beautifully demonstrate the suits construction and how they are designed to adapt to the wearer’s lifestyle. This breakthrough technology results in an unprecedented level of stretch, pure sophistication and unbeatable comfort.
Hilfiger shared his excitement by stating ‘Our ongoing global ambassadorship with Rafael Nadal continues to resonate with our consumers worldwide, driving a strong commercial impact globally across our men’s categories. Nadal’s campaigns speak to and engage our next generation of Tommy fans – he’s confident, cool and doesn’t take style too seriously’
The sporting iconic Nadal added: “Tommy designs are cool, sophisticated and easy to wear and I’m excited to continue my partnership.”
The collection is now available at – tommy.com