The latest marketing stunt by U.K.’s Money Supermarket is going viral and we are definitely lovin’ it too.
The #EPICSQUADS campaign video features an epic dance battle between a troupe of businessmen in sexy jorts and high heels and a group of burly construction workers.
Set to beats of Christina Aguilera’s ‘Dirrty,’ the strutters and the builders get into a dance-off that is absolute hilarity.
But serious kudos to the guys who are totally nailing the choreography and getting all the twerking and thrusting on point.
Netizens are in love with the ad, some saying it’s the best that they’ve ever seen.
— Liz (@Lizsview) September 8, 2016
@MoneySupermkt The strutters get my vote. Best advert this year 😂
— Hayley Elvin (@haylselvin) September 3, 2016
— DANIELLE V (@tinkertink2010) September 3, 2016
@MoneySupermkt hilarious …… Love both teams ❤️
— Jan Melia (@MeliaJan) September 3, 2016
Of course, there are some who completely missed the point and let their homophobia take charge instead.
@MoneySupermkt Gross – not even remotely funny
— Jessica Simpson (@simpsonjess2) September 10, 2016
@MoneySupermkt your advert disgusts me!
— Chris Meredith (@Chris__Meredith) September 12, 2016
@MoneySupermkt your pushing the gay agenda disgusting # agenda 21
— David Moran (@wiseowl21uk) September 5, 2016
Oh well, haters gonna hate.
Watch the ad here and tell us which team you support: