Tom Daley is one shrewd book promoter.
The Olympic diver has a new book out this week and he gets our complete attention simply with a flash of his red briefs.
Daley, 24, has released Tom’s Daily Plan, a healthy eating, cooking and fitness guide.
The photo shoot for the book looks like it was lots of fun and Daley on Friday (30 December) shared with YouTube viewers a behind the scenes look at it. Day two of the shoot focuses on cooking and it takes place inside of the apartment Daley shares with Oscar winning fiancee Dustin Lance Black.
But if you ask us, his getting dressed is the best part.
By the way, the red briefs match the red short Tom wears in the photo shoot as he demonstrates his workout routine.